SimpleUsability are leaders in the field of market research, usability and eye tracking, working to improve user journeys on websites or in-store.  Businesses are able to maximise the impact of their websites, store layouts, email campaigns or print material by applying specialist human behavioural and eye tracking skills.  

They were previously located in the Innovation Centre on York Science Park. They now work throughout Europe from their base here at the Round Foundry Media Centre. The team, fronted by Guy Redwood, have over 15 years' experience on web usability. Guy says they are "realistic about attainable results and have a keen eye for quick wins".

Since being at the Round Foundry they have grown from one office to five with two eye tracking suite, which are available to all of their customers. These rooms have multiple built in cameras used to capture all the details of the research sessions and are kitted out with all the latest usability testing and eye tracking software.  Observation suites where clients can come and watch testing take place are also also available..

The Round Foundry Media Centre appealed to Guy because of its sheer look, and the quality and friendliness of its neighbours. He also liked its location, offering flexibility of recruitment as his research relies strongly on recruiting participants against specific profiles. Guy says "we are only a 5 minute walk from Leeds city centre and train station. There are also a great variety of meeting rooms for running workshops with customers. We love being based in the media centre as it is an aspirational building within the new media scene of Leeds.  We can also take our clients to some top quality bars and restaurants that are right on our doorstep.  At the end of the day, we run a successful business, and to do this it helps if we are around other successful businesses.”

www.simpleusability.com