Business development firm Next Level BD has been celebrating its fifth birthday. The business, which provides bespoke business development to a range of companies in the region, has also grown its team.

"We wanted to celebrate as the stats show only 45% of business make it to their fifth birthday," said founder and Managing Director Ian Hargreaves. "Buying cakes for everyone in the building is our take on the birthday tradition and a great way to meet our neighbours now we've moved to a larger office in the Round Foundry Media Centre in Leeds and appointed a new member to our marketing team."

Liam Shrivastava has joined the business, bringing experience running online and print based marketing campaigns to Next Level's clients.
 

Finn PR has been tasked with helping to drive footfall at the iconic The Blackpool Tower.
 
Attractions at the Merlin Entertainments venue include The Blackpool Tower Eye and 4D cinema experience, The Blackpool Tower Ballroom, and The Blackpool Tower Dungeon.

The Round Foundry Media Centre based agency’s programme of activity for each attraction includes a combination of media relations, influencer relations and social media maximisation.
 
Sarah Lundy, marketing manager for Merlin in Blackpool, said: “Finn’s appointment brings the fresh approach to our communications programme that we were looking for. The agency’s commerciality and highly strategic campaign proposal was something we hadn’t seen before."
 
Finn has been appointed on a retained basis, with key spikes of PR activity to coincide with seasonal dates for the resort and the attractions.

LA fitness, one of the UK’s largest gym operators, has appointed Round Foundry based Bloom.

The appointment sees Bloom take responsibility for integrated member acquisition campaigns, which will include brand development, digital marketing, above-the-line and membership communication.

Tony Orme, marketing director for LA fitness, said: “Bloom gave us a fresh integrated approach that will streamline campaign delivery, is creatively very strong and underpins everything with commercially focused digital thinking.”

LA fitness operates 80 health clubs across the UK and has over 200,000 members.

Neil Lockwood, group client services director of Bloom, said: “This is a significant win for Bloom and one that marks our evolution into a fully integrated agency with digital at our heart. We firmly believe that marketing budgets are aligning behind integrated led, creative campaigns that grow from data-led insight.”

Bloom has team of 50 specialists spanning data insight, digital marketing, creative and PR.